Common Ground Coffee
Tactile artisanal coffee roastery & cafe website highlighting single-origin lots and brew guides.
Concept Notice: Independent concept project created by Crafted Web to demonstrate design and development capabilities. This is not commissioned client work.
Project Context & Brief
Common Ground Coffee is a concept project exploring the specialty food & beverage sector. It blends an approachable neighborhood cafe vibe with serious specialty coffee roastery credentials, featuring an interactive tasting notes ledger, bean subscription selector, and location guide.
Design Objectives & Visual Language
Drive bean subscription sign-ups and make complex origin information accessible and delightful to casual coffee drinkers.
Specialty coffee enthusiasts, home baristas, and local cafe regulars.
Warm kraft paper beige, rich espresso brown, clean packaging grids, and human photography.
Key Features & Architectural Systems
Visual flavor wheel highlighting acidity, sweetness, and floral aromas for each harvest.
Interactive step builder: select roast profile, bag quantity, grind size, and delivery frequency.
Live cafe beverage & pastry menu with dietary indicators and brew methods.
Step-by-step ratio and timer calculators for V60, Aeropress, and Espresso.
Ledger & Lane
Financial Advisory & Accounting